We aren't unused to advertising towards the gay market but this poster is a bit different in that while both fellahs are nice enough looking, the front one is not a stereotypical gay guy. He isn't gym built and he doesn't wax his chest. Arm muscles are not evident.
Initially I thought the ad was clever enough, suggesting that you may not have a perfect body but if you buy our scent, you will be desirable.
I am not inspired to buy Inspire. On the odd occasion I use scent, I stick to my favourite by Isssey Miyake. While I may know almost everything, R told me how to apply scent, that is a couple of squirts into the air above you and walk through it.
But is there more to this ad? Is it intentional to make him look pregnant, with his husband holding where a precious foetus is growing? I really don't get it. Your thoughts will interest me. And hey, I've written about the ad and shown you the picture. Advertising is working.
Later edit: This link provided by Cathy explains what is going here.
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Oh dear - is it the trans lobby at work again?
ReplyDeleteRead on through the comments JB and become educated as I was.
DeleteHaving seen the pregnancy I can't unsee it. Sigh.
ReplyDeleteMaybe not as we think EC.
DeleteThe Inspired Unemployed is a comedy act. As far as I know l, its members are not gay!
ReplyDeleteWell, there's a curved ball thrown that I need to follow up.
DeleteI usually buy whatever is cheapest on sale.
ReplyDeleteRoentare, Brut 33 is on special at the moment.
DeleteYears ago my hair dresser told me about spraying the perfume and walking through it. I never do:) Sandra sandracox.blogspot.com
ReplyDeleteSandra, I guess that is well known, just not by me.
DeleteToo much beer and chips?
ReplyDeleteCould well be, Anon.
DeleteI certainly would not buy it, not at that price. A quick wipeover with the juice from a used sardine tin is all I need.
ReplyDeleteDear God. This had me howling. Every cat in the neighborhood will find you irresistible!
DeleteOMG Tasker, that is beyond the pale.
DeleteMaybe the husband like a little jiggle in the middle?
ReplyDeleteBob, it would be a jiggle, wouldn't it.
DeleteFunny fellas through and through - https://en.m.wikipedia.org/wiki/The_Inspired_Unemployed
ReplyDeleteAll proceeds from advertising going to charity
Thank you Cathy. It has all become crystal clear.
DeleteAfter reading Cathy's link to wikipedia I realise the ad is tongue in cheek but I cannot get the thought of you waxing your chest out of my head.
ReplyDeleteMerlot, I have no need to wax as I don't have chest hair. Neither of us does.
DeleteThe guy in back look stressed out.
ReplyDeleteWith a pregnant husband, wouldn't he looks stressed Dora?
DeleteMy Mum always sprayed Chanel #5 in the air and then walked through it. You brought back memories for me, Andrew.
ReplyDeletePat, in my case it was maternal grandmother and it's a scent never forgotten. We bought a small bottle of Chanel No. 5 from a Chanel shop in Cologne, Germany several years ago for my mother.
DeleteI think you are right about the pregnancy suggestion. "Inspire" really can bring about a togetherness that you had not been expecting! Mind you, the fellow at the front may simply have been in need of a big dump. Perhaps he had a curry last night. I am proud to say that I have never worn any scent.
ReplyDeleteToo far even for the very tolerant me YP? Possibly.
DeleteIs there a rule that says gay men must shave their chest hair, have gym toned bodies and no beer gut? I don't think so! Gay men are allowed to be as real as they want. Love me for who I am, not for what I look like.
ReplyDeleteMany aspire to just that River, especially around here, but many more don't. It is just a stereotype, and an unfortunate one as it leads people to not look beyond the stereotype for possible relationships.
DeleteI wonder if the gut is photoshopped. He does have a handsome face.
ReplyDeleteI too like his face Kirk, and his hair.
DeleteI don't mind if men use perfumes nor do I mind where on their body they put the scents. But I do care that men and women use plenty of armpit deodorant, especially in summer
ReplyDeleteHels, yes deodorant is the important one. I don't like too much scent on either sex. Sometimes it is overpowering in our lifts.
DeleteI see two men, and bottles of perfumes and thought the man in front had a bad posture, he should pull in his stomach. I never thought of gay men ! The best perfume for me is none. The person should not smell at all.
ReplyDeleteGattina, I like a little whiff of scent but not much.
DeleteApparently it's supposed to be some sort of parody?
ReplyDeletehttps://lbbonline.com/news/justin-mcmillan-and-the-inspired-unemployed-partner-to-craft-the-launch-of-inspire-by-no-emploi
It is Steve, as Cathy in an earlier comment discovered and an Anon before that also mentioned it.
DeleteFew people have the bodies of most advertising, it is refreshing to see someone who looks normal.
ReplyDeleteTP, I'd be happy to look that 'normal'.
DeleteMy first thought was "top surgery?" .i.e. double mastectomy. Looked again and affirmed my first take.
ReplyDeleteBut very odd they're trying to sell a perfume around this.
XO
WWW
WWW, I've added a link from Cathy's comment to the post.
DeleteI am not a fan of practical jokers, but the fact that people are intrigued enough to create blog posts about the campaign is proof that it is effective.
ReplyDeleteDebby, I am guilty of that on more than one occasion. Yet generally I am a hard person for advertisers to grab. If just walking past, I wouldn't have noticed it but I was sitting on a bench a couple of metres away while waiting for R.
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